Fewer, better links
Search engines have become very good at ignoring links that exist only to manipulate rankings. Bought links on unrelated sites, guest posts on content farms and link exchanges either do nothing or create risk. What still moves rankings is what has always worked: relevant, editorial links from sites with real audiences.
That is all we build. Each link is placed on a site relevant to your market, in content written for that site's readers, and pointed at the pages where better rankings will produce pipeline, usually your commercial pages and the resources that support them.
How we earn links
Data-led digital PR
Original surveys and anonymised product data turned into stories journalists want to cover.
Expert commentary
Your founders and specialists quoted in industry articles through journalist requests and relationships.
Linkable assets
Free tools, templates, calculators and benchmark reports that attract links on their own.
Integration and partner links
Marketplace listings, integration directories and co-marketing with the tools you integrate with.
Unlinked mentions
Articles that mention your brand without linking, where a polite request adds the link.
Resource outreach
Pitching genuinely useful content to editors of relevant resource and roundup pages.
A data-led campaign, step by step
Original data is the most reliable way for a SaaS company to earn high-authority links. A typical campaign:
- Find the angle. What does your product data or customer base know that nobody else does? Trends in how teams work, benchmarks, adoption patterns.
- Collect the data. An anonymised, aggregated analysis of product usage, or a survey of a few hundred people in your audience.
- Find the story. Two or three clear, surprising findings, not a 40-page report nobody reads.
- Publish a strong landing page. Charts, methodology and quotable findings on your site.
- Pitch. Tailored pitches to journalists and writers who cover your market, plus your partners and community.
- Reuse it. Sales decks, social posts, webinars and updates next year.
One good study can earn links for years, and is often cited by AI assistants as a source.
Our quality rules for every link
- Topically relevantThe site covers your market, your buyers' industry or software in general.
- Real audienceGenuine organic traffic, not a site built to sell links.
- Editorial contextThe link sits in content where it helps the reader.
- No link schemesNo private networks, link exchanges or undisclosed paid links.
- Reported in fullEvery link listed with the page, the target URL and the anchor text.
- Pointed at what mattersTargets chosen to lift pages that produce pipeline.
What we will not do
Some link building tactics are common because they are cheap. They are also why many SaaS sites have link profiles that do nothing, or worse.
- Buy links on "guest post" marketplaces. Sites that sell placements to anyone carry little value and real risk.
- Use private blog networks. Networks of sites built to pass links are a clear violation of search engine guidelines.
- Mass-produce guest posts. Thin articles on unrelated sites, written only to carry a link.
- Swap links at scale. Reciprocal linking schemes between unrelated companies.
- Chase domain metrics alone. Third-party authority scores can be manipulated; relevance and real traffic matter more.
Common questions
How many links will we get per month?
It depends on the tactics and your niche. We commit to a range of qualifying links each month in your proposal, and we never pad the number with low-quality placements to hit a target.
Do you buy links?
No. Paying for links that pass ranking credit breaks search engine guidelines and puts your site at risk. Any sponsored content we arrange is properly disclosed and marked.
Can we use our product data for PR?
Often, yes, if it is anonymised and aggregated and your privacy terms allow it. We work with your team to agree what can be shared.
How do you pick which pages to build links to?
We target pages where higher rankings would produce pipeline and which are close enough to page one that more authority will move them, plus linkable assets that pass authority internally.
Find out where your next 100 customers come from
Start with a growth audit. We review your tracking, search, paid accounts and funnel, and hand you a 90-day plan ranked by expected pipeline. Use it with us or without us.