Substance over slogans
Every security vendor claims to stop threats, reduce risk and simplify operations. Buyers have learned to ignore it. What gets attention is evidence: original research, transparent technical explanations, honest comparisons and practitioners who clearly know the field.
We work with your researchers and engineers to turn their knowledge into content and PR that earns attention from both practitioners and security media, while sharpening positioning so it is obvious why you are different and who you are for.
Focus areas
Research-led PR
Threat reports and data studies that earn coverage and links.
Category and comparison SEO
Capturing buyers comparing tools in your segment.
Technical content
Deep explainers, detection guides and architecture content.
Positioning
Messaging that names a specific problem and a clear difference.
Practitioner social
Researcher and founder content on LinkedIn and X.
Analyst and review sites
Presence on the review platforms security buyers consult.
What security buyers look for
- SpecificsWhat exactly you detect, prevent or manage, and how.
- Fit with their stackIntegrations with their SIEM, identity provider, cloud and ticketing tools.
- EvidenceIndependent testing, research and peer reviews.
- Your own securityCertifications, data handling and how you protect customer data.
- Operational costAlert volume, tuning effort and the team needed to run it.
- HonestyClear statements of what you do not cover.
An example security finding
Research your team already does is often the strongest marketing asset you have.
- Opportunity
- Talks are not indexed, cited or linked, and reach only those who attended.
- Plan
- A research hub with written versions of each finding, technical detail and indicators where appropriate, pitched to security media.
- Measure
- Coverage, links, branded search and pipeline from target accounts that engage.
How we start with a security company
Positioning
What you do differently, for whom, and how to say it without the usual claims.
Research inventory
Research, data and expertise your team already has that could become content.
Category and comparison SEO
Pages for the searches security buyers make when comparing tools.
Research-led PR
One strong research piece per quarter, pitched to security media.
Common questions
Can you write technical security content?
Yes, working with your researchers and engineers, who review everything for accuracy before publishing.
Do you handle responsible disclosure for research?
Disclosure decisions belong to your research team. We help communicate findings once they are ready to publish.
Should we be on review sites?
Yes. Security buyers consult peer reviews, and AI assistants cite them. A steady review programme with active customers is part of most security engagements.
How do you avoid fear-based marketing?
By leading with evidence and practical guidance rather than breach headlines. Security leaders respond to vendors that help them make decisions, not ones that try to scare them.
Find out where your next 100 customers come from
Start with a growth audit. We review your tracking, search, paid accounts and funnel, and hand you a 90-day plan ranked by expected pipeline. Use it with us or without us.